100th Birthday Challenge

Your workplace plays a vital role in shaping the future of our community. 
Join us in celebrating 100 Years of impact by taking part in our 100th Birthday Challenge!
  1. Record a Happy Birthday Video & Share It
    1. Gather your team to record a fun “Happy 100th Birthday!” message for United Way
    2. Post it on social media and tag @HeartofIndianaUnitedWay or send it to us to share!
  2. Send an Email to Staff Highlighting United Way’s Impact
    1. Share a special email with employees explaining why United Way matters and encourage them to donate.
    2. Include a testimonial or impact story about how United Way changes lives.
  3. Host a Birthday-Themed Fundraiser for United Way
    1. Cupcakes for a Cause – Sell treats with proceeds supporting United Way.
    2. Jeans for Generosity – Employees donate to wear casual clothes for a day.
    3. United Way Birthday Party – Host a celebration with a donation challenge.
  4. Share a Throwback Memory or Story of Your Workplace’s Support for United Way
    1. Post on social media or email your staff or United Way a story or photo from past workplace campaigns.
    2. Highlight why supporting United Way is part of your company’s culture.
  5. Run a Special Workplace Giving Incentive
    1. Offer a special birthday match or incentive (e.g., “Donate $100+ and get entered
      to win a prize!”      ).
    2. Recognize employees who participate in payroll giving for United Way.
  6. Promote United Way’s Work on Social Media
    1. Dedicate a social media post to United Way’s 100th anniversary.
    2. Use hashtag #Next100United and encourage employees to share their own posts.
  7. Challenge Another Workplace to Join the 100th Birthday Challenge
    1. Call out a business partner, competitor, or industry peer to take part!
    2. Tag them in a social post or send them an email encouraging them to join.
  8. Participate in a Special United Way Volunteer Opportunity or Drive
    1. Engage employees in a team volunteer event for United Way.
      1. Pack literacy kits for kids
      2. Host a donation drive (diapers, food, hygiene items, etc.)
      3. Join a hands-on service project like Day or Action or Day of Caring
  9. Feature a United Way Story in Your Internal Newsletter or Meeting
    1. Share an inspiring story about someone helped by United Way.
    2. Invite a United Way rep to speak at a staff meeting about your company’s impact.
  10. Host a Final Giving or Celebration Day Before the Deadline
    1. Plan a fun day to wrap up the challenge and encourage last-minute participation.
      1. Coffee & Donuts for Donors – Celebrate employees who give.
      2. Final Fundraising Push – Encourage last-day donations or pledges.
Special Recognition for Completing the Challenge

Workplaces that complete ALL 10 activities by 1-31-26 will receive:

  • A special recognition gift for your team!
  • Social media & website shoutout from United Way.
  • Certificate of appreciaion for your workplace.

Sign up today to take the 100th Birthday Challenge! Let’s celebrate 100 years of impact and ensure the Next 100 is even brighter!

Sign up